The internet is taking over the role of “asking a friend” in all industries.
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The internet has also become the go-to destination to find information on local businesses ( 46% of total Google searches have local intent, and 78% of local mobile searches result in offline purchases) as well as software companies, B2B enterprises, and more. Global eCommerce sales grew to over $3.46 trillion, making up 16.4% of total retail revenue worldwide. In the past decade, the internet has become a place where consumers make their buying decisions and purchase products. If you specifically want to maximize sales and leads from existing traffic, you should read our comprehensive guide on Conversion Rate Optimization (CRO) instead. Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.Ī holistic website optimization approach combines a variety of disciplines to make sure your website performs ideally in all areas: So, by optimizing your website, you can not only tap into an untapped market in the most effective and efficient manner (without paying for advertising) but open doors to more conversions and revenue gains.īut, while SEO is an essential part of website optimization, it’s not the end-all-be-all of optimization. This technique ensures that prospects that land on your website has the best user experience compelling them to take the desired action and convert into a lead. The other critical aspect here is on-page optimization. The technique not only focuses on getting various pages of your website to rank high in the SERPs for specific keywords but enables prospects to find your brand in the easiest possible manner. One of the most critical aspects of website optimization is search engine optimization (SEO).
Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.
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